| Vorige onderwerp :: Volgende onderwerp |
tuhouyuan
Geregistreerd op: 24 Okt 2019
Berichten: 90
|
 Geplaatst: 07-12-2019 01:52:48 Onderwerp: Wholesale MLB Baseball Jerseys |
 |
|
|
The key to any effective marketing campaign is successful communication. Without it Cheap Football Jerseys Wholesale , your message gets lost. But how can you be sure you're speaking the right language? How can you build bridges between your company and your customers? How do you ensure that your basic message is being heard - and will be responded to?
If the question is "why am I not connecting with my target audience?" look earlier in the communication process for clues. That's because the real problem is often traced to the content itself.
Ever visit a foreign country and feel out of place? A different spoken language is indeed a challenge. And yet even if the spoken language is the same (like the USA and the UK), there are often significant differences. Look no further than how the exact same thing can be described very differently in their respective languages. (As proof, see the chart appearing later in this article.)
You need to learn to use the right words to create a special connection with your target audience. This is even more crucial with broadcast communications since how words are pronounced can negatively impact rapport. (More about that when I examine geographical dynamics...)
Make a poor word choice and your marketing and Online PR will be mildly ineffective at best. Or at worst, blow up in your face. To help you go beyond rapport and truly bond with your target audience Cheap Football Jerseys From China , it's critical you establish a genuine connection and meet them where they are. (Where they live, how they talk, what they want.)
That connection is even more critical now with the explosion of audio and video marketing. (You'll see why once you see Blunder #2.)
Avoid these 3 critical blunders when communicating with your target audience, whether via Online PR or other marketing methods.
Blunder #1: Ignoring the Cultural
My trip to London reminded me of different expressions used whether you are a Brit or a Yank. In fact Cheap Football Jerseys China , to showcase how different even simple expressions can be. For example, in the US it's a cookie. In the UK it's a biscuit. In the US it's a flashlight. In the UK, it's a torch. On my blog, I listed over a dozen common items that have different American and British descriptions.
Blunder #2: Ignoring the Vertical
The term "vertical" refers to a specific industry or niche. You can market horizontally and across several different industry sectors or target one industry and market vertically. When targeting a specific industry Cheap Custom Football Jerseys , it's critical you know the territory and speak the language.
Here's an example. I once owned a 15-person marketing communications firm and we had a client in the mortgage banking industry. (This was WELL before the big meltdown.) The specific sector of the industry has two distinct parts. Part #1: the origination side. (Making the loan.) And Part #2: the servicing side. (Servicing the mortgage loan.) Our client was on the mortgage servicing side.
Own a house? Then you know the company that gives you the mortgage often sells your loan to another company to service it. Your takeaway here? In marketing to our target audience, even though they were in the mortgage banking industry, they were not called mortgage bankers. They were called mortgage servicers. To call them anything else would reveal that we didn't understand their industry and had no business helping them with their marketing initiatives.
Blunder #3: Ignoring the RegionalGeographical
Want to be seen as an outsider and "not one of us?" Screw up a geographical expression and you're toast. For example, when not traveling to foreign lands I live in Texas. Know how we can tell a non-Texan? The way two popular foods are pronounced.
I recall hearing either a salsa or picante television commercial years ago and the voice over announcer pronounced jalapeno the wrong way. (I figured the TV ad was most likely done by a New York ad agency.)
Of course, regionalgeographical differences can include more than just word pronunciation. For example, I grew up in the Midwest of the USA. We had a universal word for carbonated sodas like Coke Cheap NFL Jerseys Wholesale , Pepsi, etc. We called it "pop" which was short for soda pop.
Now Texans don't say pop. Here in Texas, it's not uncommon to say, "Coke" no matter what soda you're talking about. (Even though Texas is Dr. Pepper country.)
Why language and word choice is more important than ever.
There can be little doubt that Cheap NFL Jerseys From China , in today's business climate, many businesses reach a diverse and often global marketplace. It's also true that what sounds good in the Midwest might seem off-key in the South. So it's not surprising that one of the most critical marketing trends today is geo-targeting online messaging through Online PR and press release distribution. When communicating with potential customers, you have to use the right language - or you'll never be able to connect. It's that simple. All people have piles but they do not show any problem until inflammation happens. Swelling in veins in anal walls result in formation of lumps which cause discomfort in anus and rectum. These lumps are very painful, hard and itchy. Piles can be internal or external but both cause discomfort in anal. The lumps go back instantly but sometimes the condition requires treatment to push back piles inside canal. The most dangerous and life threatening situation occurs when it becomes impossible to push back hard lumps inside anus. Inflamed piles generally happens when one puts strain during bowel movements Cheap NFL Jerseys China , sits for long time on toilet seat, has excess weight that puts pressure on intestines and sits for long time at one place. Also, in women a baby suppressing organs during pregnancy can lead to hemorrhoids. One also suffers through hemorrhoids during constipation when excess pre. Wholesale Jerseys Wholesale Jerseys Wholesale Jerseys From China Wholesale Adidas NHL Jerseys Cheap Jerseys Wholesale NHL Jerseys Wholesale NFL Jerseys Wholesale Soccer Jerseys Cheap Wholesale Basketball Jerseys Wholesale MLB Baseball Jerseys |
|
| Terug naar boven |
|
|
|
Je mag geen nieuwe onderwerpen plaatsen in dit subforum
Je mag geen reacties plaatsen in dit subforum
Je mag je berichten niet bewerken in dit subforum
Je mag je berichten niet verwijderen in dit subforum
Je mag niet stemmen in polls in dit subforum
|
Wilt u geen reclame op dit forum en genieten van extra voordelen? Klik dan vlug hier voor meer informatie!
|
|
|
|
|
